Star Supermarket becomes regional…
The first regional supermarket opened in Armenia today. ‘Star’ supermarket is a chain of large and medium sized supermarkets. Pretty much the standard fare we are used to in the ‘West’. Whilst it is yet to fully saturate the Yerevan market, it is exciting to see the first one open outside of the capital, in Hrazdan.
It is 1800 metres square, and is pretty much a hypermarket. Selling everything from electricals to food. I personally went to visit the first Star hypermarket in Yerevan last year and I can safely say it was a great experience. Special offers, easy going friendly staff, great atmosphere. You’d hardly remember you were in Yerevan until you step outside and get confronted by the dust and smell of kebab floating through the air…
Ok, seriously, I wonder, is the Armenian grocery sector ready for this? With most people purchasing their food from small retailers, won’t this completely kill their trade as the supermarkets begin to buy in bulk and knock these small retailers away?
I know this happens everywhere, particularly here in the UK, with our supermarkets now taking over our local stores and rebranding them, but our retail sector can cope, here we have other options..in Armenia, this might be a disaster. Still, the fact remains the shiny stores and bright lights will attract the consumer.
It remains to be seen how this will develop. The chain is part owned by the European Bank for Reconstruction and development, and the chain hosts loyalty card schemes, as well as other familiar western retail practices.
Here’s a picture from Armenia now, of the one I visited in Yerevan.


