New Cell Operator to Start July 1

Filed under: Armenia, News, Investment, Technology, Corruption, Economics — Posted by Hovakim on June 30th

The second cell phone operator in Armenia, which will use Viva Cell as its logo, announced its prices today for service to commence July 1. The press release, translated into English by ARKA news, is available here.

Not surprisingly, Armentel countered with an announcement of reduction in cell phone charges. Still, the Armentel prices are significantly higher.

Armentel will have an advantage in that it already has coverage in substantial part of Armenia (their website claims to service 82% of populated areas of Armenia). Going against it is almost everything else, from years of poor service and atrocious marketing to pent up anger among the many Armentel users. Viva Cell promises to put its prepaid phone cars on sale through several banks and post offices.

One may hope that Viva Cell will not turn into the second Armentel. I think it has already missed a chance by selecting a non-Armenian sounding logo and trademark.

1 Comment »

  1. Hi im from Los Angeles and i have question please .
    I have tomany friends in Armenia, they has a New cell phone from Viva Cell…They sending text message to my cell phone and i can receive it…But im trying Replay the meesage to them, they not receive it..Before it was works, but now when i receive text from them i saw some kind of Internet email style…So can you help me understand how to send them ?

    Thanks

    Comment by Levon — 11/6/2005 @ 7:42 pm

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